Pretty Rugged Net Worth 2023 Update (Before & After Shark Tank)
Pretty Rugged, a Lifestyle Brand, was started by Tracy Slocum in 2017. As of September 2023, Pretty Rugged net worth is $2 Million and they’re pulling in a whopping $680,000 in annual revenue. On October 21, 2022, they appeared on Season 11 of Shark Tank USA and made a deal with Robert Herjave

Pretty Rugged, a Lifestyle Brand, was started by Tracy Slocum in 2017. As of September 2023, Pretty Rugged net worth is $2 Million and they’re pulling in a whopping $680,000 in annual revenue.
On October 21, 2022, they appeared on Season 11 of Shark Tank USA and made a deal with Robert Herjavec and Lori Greiner, for $200,000 for 25% equity. The final valuation was $800,000, down from the founder’s initial estimate of $2 Million.
Pretty Rugged is still in business as of 2023. Products are available on the website and Amazon.
Pretty Rugged Net Worth
| Net worth | $2 Million (Business valuation) |
| Annual Sales Revenue | $680,000 (2022) |
| Profits | – |
| Lifetime sales | $1.1 million (2022) |
| Investors | Robert Herjavec and Lori Greine |
| Founder | Tracy Slocum |
| Employees | 10 to 40 |
Pretty Rugged Net Worth Timeline
| Net Worth 2023 | $2 Million (Business valuation) |
| Net Worth 2022 | $1.5 Million |
| Net Worth 2021 | $1.2 Million |
| Net Worth 2020 | $1 Million |
| Net worth valuation in 2022 after appearing on Shark Tank | $800,000 |
| Net worth valuation in 2022 before appearing on Shark Tank | $2 Million |
Pretty Rugged Pitch on Shark Tank
| Company name | Pretty Rugged |
| Product | Lifestyle Brand |
| Episode | Season 14 Episode 05 |
| Founder | Tracy Slocum |
| Asked for | $200,000 for 10% equity |
| Final deal | $200,000 for 25% equity |
| Sharks | Robert Herjavec and Lori Greiner |
| Location | Latham, New York, 12110, United States |
Don’t miss these products from Season 14
Pretty Rugged Founder
Pretty Rugged was founded by Tracy Slocum in 2022. The company have started this because Tracy Slocum needed a beautiful blanket to warm up while outside. Pretty Rugged’s founder, Tracy Slocum, has a net worth of USD 2 Million as of 2023.
Key accomplishments
| Year | Accomplishment |
| 2023 | Blankets have gained popularity among outdoor and adventure lovers in 2020 |
| 2020 | Pretty Rugged appeared on the shark tank |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business. They have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pretty Rugged and its continued success.
From obsession to clarity — one original question every week.
We answer one noisy topic at a time, in full. No daily roundup, no thread bait — just the question, the principles, and the system.

